Marquee Installation for UEFA Championship Viewing at The Old Bush, Callow End

As the excitement for the 2024 UEFA European Football Championship gears up, The Old Bush, a beloved pub located in the scenic village of Callow End near Malvern, decided to enhance its patron experience by hosting live viewings of the football matches. To accommodate the expected influx of football fans and ensure everyone could enjoy the games in comfort and style, The Old Bush partnered with us to install a 6m by 9m clearspan marquee.

The Venue and Its Vision

The Old Bush is renowned for its warm, community-focused atmosphere, making it a local favourite for watching major sports events. With the UEFA Championship drawing in a larger crowd than usual, the pub needed additional space that was both functional and aligned with the pub’s rustic charm.

Choosing the Right Marquee

The 6m by 9m clearspan marquee was chosen for its spacious yet intimate setting. Clearspan marquees are ideal for such events because they offer flexible space without internal poles, maximizing the area for guests and furniture while ensuring an unobstructed view of the large screens that would broadcast the games.

Installation Features

• Strategic Placement: The marquee was strategically placed adjacent to the pub to allow easy access for guests moving between the indoor bar and the outdoor viewing area. This placement also facilitated the running of electrical cables for screens and lighting without compromising the aesthetics or safety of the setup.
• Weatherproofing: Given the unpredictable British weather, the marquee was fully weatherproofed to ensure the comfort of The Old Bush’s patrons, regardless of rain or shine.

Challenges and Solutions

The primary challenge was ensuring the marquee installation did not disrupt the daily operations of the pub, especially since The Old Bush remained open during the installation process. By coordinating closely with the pub management, we managed to execute the installation efficiently and without any interruption to their business.

Event Day and Customer Experience

On match days, the marquee proved to be a tremendous success. Patrons appreciated the extra space and the vibrant setup, which allowed them to enjoy the games in a dynamic and comfortable environment. The layout facilitated easy service from the pub, ensuring guests had continuous access to food and drinks, adding to the overall experience.

Conclusion

Our marquee installation for The Old Bush during the UEFA European Football Championship not only met but exceeded expectations, providing a perfect extension to the pub that enhanced the communal viewing experience. This project showcased our ability to tailor our services to match the unique needs of our clients and their patrons, ensuring that every event we support is both memorable and enjoyable. As we reflect on this successful installation, we look forward to future opportunities to transform ordinary spaces into extraordinary event venues.